How Innovations In Brake Valves Grew Sales 30% In One Year

GS Global Resources is located just 25 miles away from Poclain’s North American facility, so we were a natural fit. As an industry leader for controls, hydraulics, and custom machine components, who is relied on by OEMs for technology and continuous innovation, they have been a trusted Poclain Hydraulics distributor for over 25 years.

GSGR expands into cabs

In 2018, GSGR acquired ADC Custom Products, now ADC Equipment Innovations, who manufactures protective structures and configurable cabs. As a result, they were in need of advanced hydraulic brake valves for these machines and other equipment, such as heavy duty forklifts. As in all industries, they were looking to go bigger and better, yet with more functionality and efficiency.

Poclain Hydraulics VB3 Valves as a Solution

Given our history with GSGR, we were able to meet the demand using our VB3 brake valves, which have adjustable pressure settings to allow for quick changes for different requirements, as well as offer a number of pressure ranges. The result was that GSGR was able to produce twelve cabs a month using our hydraulic brake valves.

In fact, GSGR decided to replace a competitor’s parts with ours, in part because of our product’s superior performance, combined with our personalized customer support. But what truly put us over the top was our ability to beat the minimum lead time of 48 weeks others were offering. In the end, GSGR was pleased enough to increase their Poclain Hydraulics purchases over 30% between 2021 and 2022 alone, and they have truly earned their “Top Distributor” status.

The Future for Poclain Hydraulics and GSGR

All of these issues began during the global pandemic when supply chain issues were a major factor. However, we were able to take the necessary steps in order to keep our customers happy. Additionally, most GSGR sales personnel have an engineering background and know Poclain Hydraulics products well enough to make the optimal product selection for their application.

Our sales and engineering groups worked closely to complete this project, and will continue to do so for others in the future. We are looking forward to building on our work with GSGR to grow Poclain Hydraulics’ latest VB3 adjustable brake valve program that is set up for quick response prototypes in hydraulic brake valve applications.

Primoz Pangersic

Valves Portfolio Manager

Poclain Hydraulics

Meet us at CONEXPO CON/AGG - IFPE, March 14-18, 2023, Las Vegas, booth #80841